Max Lenderman: Experience the Message speech, Part 1

As a pioneer in the field of experiential marketing education, Max Lenderman encouraged companies to seek the limits of traditional communication, customers get to interact and living conditions of its brands. Max Lenderman is the director of external active at Crispin, Porter + Bogusky, the most awarded advertising agency in the 21st Century. He is also the former executive creative director of GMR Marketing, the greatest experience of marketing companies in North America, where his work has won numerous industry awards,the last, including the former Effie Award 2009 and winner 2007, 2008 and 2009. After returning from SU Peace Corps, where he has drilled wells in Chad began his career as a journalist in New York Lendl marketing for a number of major magazines like Cable World, Beverage World, impact, and Periscope. He also contributed frequently to youth lifestyle magazines like High Times, Pop Smear and Hemperor. In 1999, he helmed and Gearwerx Experiential Marketing, one ofthe first experimental agencies in Canada, with offices in Montreal and Toronto. Lender's issue carried Experience the Message: How Experiential Marketing is changing the brand world, opening a book of the year finalist in 2006 and has been mentioned as the best book on experiential marketing. E 'was translated into Spanish in 2008. His latest book, Brand New World: How oligarchs, weapons and attackers are changing business requirements, was published by HarperCollins in April 2009...